Aloud is a new kind of therapy.
Support for things you aren’t “supposed” to feel.
Launching soon.
Brand Process
MOOD BOARD
STRATEGY
Strategy work identified two pillars that the Aloud brand should represent, visually. It feels empowering, dynamic and bold, while simultaneously feeling safe, secure and trustworthy.
COLOR PALETTE
Aloud topics are often taboo. The color palette conveys the idea that those taboo topics are welcome here. It’s not a space for pretty, picture perfect lives.
USE EXAMPLES
Website coming soon.